Theater House in Thailand Sets a Higher Standard of Audio Enjoyment
Visitors of the Theater House Showroom hear for themselves the distinct sonic advantages of StormAudio processors.
One of the biggest challenges AV integrators face is effectively demonstrating to their customers the value of higher-end audio products. Without experiencing the difference firsthand, all that most people see are the price tags.
To prevent deal-blocking sticker shock, Theater House in Thailand knew they needed to take a more proactive sales approach. By presenting side-by-side comparison of a variety of audio components—from basic to high-end—in realistic home theater settings, customers could make purchasing decisions based on actual audio performance and personal preferences, rather than price alone or a persuasive sales pitch.
To drive this point home, Theater House equipped several individual demo spaces of its thoughtfully designed showroom with StormAudio ISP Elite audio processors. Each distinctively different area features a unique combination of speakers, screens, and acoustical treatments, giving customers the opportunity to compare systems in diverse environments catering to a wide range of lifestyles and entertainment expectations.
This strategy has proven highly effective, especially in boosting sales of StormAudio products. “Our customers consistently prefer the overall experience in rooms equipped with StormAudio processors,” says Theater House’s Nichada Klombunchong. “The immersive, lifelike sound produced by the processors in our Mini Theater, Black & White Room, and Country Room is customized based on the unique design and equipment parameters of each space, showcasing the remarkable versatility of the StormAudio line. It makes no difference where we do the demo, StormAudio processors enable us to present our customers with a consistently great audio experience. With StormAudio, we can achieve the highest level of audio reproduction, and our customers recognize that by simply sitting back and listening.”
Besides, using anything less than premium products in Theater House’s luxurious entertainment spaces would undermine the integration team’s high level AV expertise, design craftsmanship, and integration execution. “When you walk into a room like our Mini Theater, featuring a 300-inch screen, stadium-style seating for 30-50 guests, and elegant, recessed lighting—the largest home theater in Thailand—you expect nothing but the best, from the interior ambiance to the AV performance,” says Klombunchong.
The Mini Theater at Theater House stands out for its sheer size, performance, and position at the top of the price scale. However, for most visitors, the more relatable yet equally impressive home theater setups in the Black & White Room and Country Room offer excellent alternatives. In the Black & White Room, StormAudio’s ISP Elite MK1 processor anchors the audio experience, complemented by a 146-inch screen. Meanwhile, in the Country Room, Theater House pairs the MK1 processor with a PA 8 Ultra MK3 ultra-high-power amplifier, delivering up to 3kW of raw audio power for an immersive experience.
Customers can explore a wide range of possibilities by visiting these StormAudio-equipped rooms, as well as other uniquely designed spaces such as the Party Room, Golf Simulator Room, and Garden Room.
The Theater House staff is also more than happy to accommodate requests for A/B comparisons by temporarily swapping in alternative equipment. “That’s the beauty of having 10 rooms, each with different brands and setups to mix and match,” continues Klombunchong. To ensure a comprehensive experience, Theater House also plays a variety of content, and the StormAudio processors handle it all with ease. Whether it’s Auro-3D, Dolby Atmos, DTS:X, DTS:X Pro, or even legacy content, the technology ensures the most lifelike, immersive multi-channel audio reproduction possible.
Despite the varying sizes, shapes, acoustics, and speaker configurations of each room, Theater House consistently delivers top-tier audio quality throughout. StormAudio’s advanced configuration tools offer endless possibilities for fine-tuning the speakers, ensuring exceptional acoustical performance in every space. “The setup capabilities are remarkably detailed, allowing us to achieve the precise audio results we envisioned for each room,” concludes Klombunchong.
Should Theater House decide to update or modify its equipment to showcase the latest technologies, StormAudio processors make the process seamless, maintaining the high-level audio performance that Theater House is known for.
About StormAudio:
StormAudio designs and manufactures high-quality audio amplifiers and processors in France; driven by the passion to deliver superior audio electronics. With headquarters in France and worldwide presence through its US subsidiary and Hong Kong office, StormAudio aims to provide premium technical and customer support to its customers from fit to finish, at every stage of a project.
For more information about the StormAudio brand and products, visit www.stormaudio.com.
